The use of chatbot technology is the new normal and it’s getting more popular these days in most businesses. And if you’re not at least thinking to use this strategy, you run the risk of staying behind the competition.
I bet you’ve already visited a website or have used an AI-integrated app on your smartphone and experienced being bombarded with disturbing messages.
This kind of disruptive chatbot behavior may cause you to think twice in using this technology to your business.
The creation of Facebook Messenger bot is one way to use automated messaging that could help you dramatically grow your business.
But the big question is, how to use chatbots the right way?
Many businesses are so adventurous and they think they need to add chatbots immediately on their website or apps even without a solid strategy.
An unplanned embedding of chatbots can push your prospects away by spamming them and you don’t want that scenario to happen.
It would be very beneficial if you can follow the golden rules of marketers below:
“Make your offer and strategy helpful, or don’t use them at all.”
“Not because you can, doesn’t mean you should do it.”
Chatbot facts you should be thinking.
We can’t deny the hype that surrounds the importance of chatbots technology in businesses today, and it has been an integral part of digital marketing these past years.
Here are some of the basic facts you should know.
1.There are an estimated 5 billion monthly active users of messaging apps such as Facebook Messenger, WhatsApp, WeChat, Viber, etc.
2. 63% of people are not aware they’re using AI-based tools.
3. According to The 2018 State of Chatbots Report created by Drift, 15% of consumers would prefer the use of chatbots.
4. Artificial Intelligence will boost industry innovation and is being predicted to generate as much as $14 trillion revenue in US economy by 2035, according to Accenture, an AI company.
The facts and figures, as mentioned above, clearly represent that the use of chatbots is a positive force for change.
Informational or Utility? Know your bot’s purpose.
Like all other marketing plans, you shouldn’t implement adding a bot in your app or website without knowing the purpose of why you would like to integrate such.
Chatbots are basically used for INFORMATIONAL or UTILITY.
The bot is informational when you use chatbot technology as another way to disseminate your content pieces.
It would be like promoting your newly published article or guides through a chat box.
On the other hand, utility bot is a flexible type.
It is being used to attend to visitors purpose on using the chatbot, which is commonly used for automated customer service.
It is crucial that you have one clear purpose for your bots.
If you aim for this to do everything, you might end up with customers leaving disappointed for not finding what they want.
When is it proper to use a chatbot?
Some entrepreneurs would prefer to add their chatbot in every page of their website and that shouldn’t be.
Well, just like your marketing tools, web pages also have their own goal for effective marketing and conversions.
You should not place your chatbot to pages where it needs to be highly valuable such as landing pages, free trial, e-book and guides download page, or any page that should be free from distraction.
Yes, unfortunately, a chatbot could be a great distraction if not done right.
You could add these chatbots in places like pricing page, contact us page or homepage.
These are the places where hot leads can be nurtured more for you to move them further down the sales funnel.
Let your prospects know they’re speaking with a bot.
Don’t hesitate to tell your prospects that you’re using a chatbot.
According to the Global AI Study conducted by HubSpot in 2016, it shows that 27% of survey participants from the United States, Latin America, Germany, UK, and Ireland are very interested in interacting with chatbots.
Greetings such as “Hi, I am a bot, how may I help?” or you can also provide your bot an alias like “Hi, I’m BestBot.”
People are very open to what technology is providing us today.
Besides, if they’re not satisfied with the options and answers that your bot is providing, always try to give a choice to talk to your company’s representative.
Related Article: HOW TO MAKE A FACEBOOK MESSENGER BOT IN 10 MINUTES!
Try to provide a useful conversation.
Apple’s Siri and Google’s Google Assistant are AI-based tools that can provide a unique conversation as their AIs are getting even smarter now.
And although the bots available in the market to use for your business may not be as powerful as that of Apple and Google, there are still a lot of them that can be so smart.
You should find a bot that could respond with a highly contextualized experience based on the behavior being shown by an individual user.
One example is welcoming back your previous visitor and let him pick up where he left off.
This way, your visitor feels you’re giving him value.
Always remember that your chatbot should appear and speak like one of your best employees that one can talk to about your goods or services.
That bot should be like the expert who knows the ins and outs of the respective page to where it was placed.
If it is on the contact us page, let this bot know all the FAQs.
If it is the pricing page, then it should be smart and flexible enough to learn about the pricing whether for new or repeat buyer and other sales history.
Let your prospects decide.
Don’t force your prospects and leads to go further with their conversation with your bot.
Make sure you’re giving them an option whether to continue the process or not.
If they choose to go on with the conversation, then it’s great.
If they choose to end the talks, give them ample time to think about what they want.
You may tell them that they can always repeat the process anytime, or they can pick up where they left off.
One good thing about it is that it serves as a filter system.
You can quickly know who’s interested and ready to be sold and who’s not.
Make your opt-out option obvious.
It’s very annoying whenever you opted-in for a conversation, but you can’t find a way to opt-out. Make your X or close button obvious.
Don’t make it difficult for your prospects to leave the conversation, especially when he can no longer find what they are after.
It will only make you look spammy.
Learn to live with the marketers’ golden rules as mentioned.
But do remember that nothing becomes real until it’s experienced.
Chatbot technology can help you and your prospects when done well.
If you want information on how to develop a rapid action plan for growing your business