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Author archive: Lyn Villarico
March
22
2019

8 Common Myths About Marketing Automation

Marketing automation is a tool that helps entrepreneurs and marketing enthusiasts with their daily repetitive routine.   This type of software assists, generates, enhances and acquire leads, and in fact, the use of this tool has proven to increase sales productivity by 14.5% and a 12.2% decreas...

March
11
2019

9 Ways To Create A Lead Magnet That Converts

A lead magnet is one of the key factors in the marketing mix of any online business today.   Yet there are still some entrepreneurs and marketing professionals who fail to create lead magnets that actually get leads.   A lead magnet is how you specifically solve people’s problem and they’r...