"Marketing automation is not about replacing human intuition and creativity. It's about augmenting and amplifying them." - Scott Brinker

If you ask Google about popular tools for marketing automations, there is not one result that mentions both Clickfunnels and ActiveCampaign.

And then you wonder, “which of the two is the best for me?”

Both marketing tools provide great features that can benefit businesses of all sizes. However, they have their own strengths and weaknesses when compared to one another.

As an entrepreneur, you want your business to succeed, and finding the right tool is key to doing that. In this article, we'll look at what sets ActiveCampaign and Clickfunnels apart from each other so you can decide which one would be the best fit for your needs.

Both tools offer a variety of features for marketing automation and lead generation, but which one is the best fit for you?

Here are 10 key differences to consider:

1. Purpose: ActiveCampaign is a CRM (customer relationship management) and marketing automation tool, while Clickfunnels is primarily a sales funnel builder. 

If you're looking to manage and nurture leads through personalized communication and automation, ActiveCampaign might be the better choice. If you're looking to create and optimize sales funnels, Clickfunnels is the way to go.

2. Ease of use: Both ActiveCampaign and Clickfunnels have a learning curve, but Clickfunnels is generally considered to be more user-friendly and intuitive. 

Its drag-and-drop editor makes it easy to create and customize sales funnels, even if you have no coding experience. ActiveCampaign, on the other hand, has a more complex interface and may require some training to use effectively.

3. Integrations: ActiveCampaign integrates with a wide range of third-party tools, including popular CRMs, e-commerce platforms, and social media platforms. Clickfunnels, on the other hand, has a more limited selection of integrations, although it does integrate with popular email marketing and payment tools.

4. Pricing: Both ActiveCampaign and Clickfunnels offer tiered pricing plans, but ActiveCampaign is generally more affordable. Its basic plan starts at $15/month, while Clickfunnels' basic plan starts at $97/month. However, keep in mind that Clickfunnels includes a lot more features in its basic plan, such as A/B testing and email integrations, whereas these features cost extra with ActiveCampaign.

5. Lead generation and nurturing: ActiveCampaign excels at lead generation and nurturing, with features such as lead scoring, lead magnets, and automated email campaigns. Clickfunnels is more geared towards converting leads into paying customers, with features like upsell and downsell pages and order bumps.

6. Marketing automation: Both ActiveCampaign and Clickfunnels offer marketing automation features, but ActiveCampaign has a more robust set of tools. It allows you to create complex automation workflows based on specific actions and trigger events, while Clickfunnels' automation is more limited.

7. Landing pages: Both ActiveCampaign and Clickfunnels allow you to create landing pages, but Clickfunnels offers more templates and design options. Its landing page editor is also more intuitive and user-friendly.

8. Customer support: Both ActiveCampaign and Clickfunnels offer email and chat support, as well as comprehensive knowledge bases. However, some users report that Clickfunnels' support is faster and more responsive.

9. A/B testing: ActiveCampaign and Clickfunnels allow you to A/B test different elements of your marketing campaigns, such as subject lines, email content, and landing pages. However, Clickfunnels includes this feature in all of its pricing plans, while it's only available with ActiveCampaign's higher-tier plans.

10. E-commerce integration: If you run an online store, you'll want to consider the e-commerce integration options of each tool. ActiveCampaign integrates with a range of popular e-commerce platforms, while Clickfunnels has a more limited selection. However, Clickfunnels does offer its own e-commerce platform, Actionetics, which is only available with its higher-tier plans.

In conclusion, ActiveCampaign and Clickfunnels are powerful marketing automation tools and lead-generation tools. However, they have different strengths and are better suited to different needs. So, which is best for you – ActiveCampaign or Clickfunnels? It really depends on your business needs and goals.

If you're looking for a comprehensive CRM and marketing automation tool, ActiveCampaign might be the better choice for you. If you're focused on creating and optimizing sales funnels, Clickfunnels is the way to go.

However, I’d like to mention another tool that is definitely worth to check out. If you haven't heard of GoHighLevel, then this is the right time to discover this tool’s amazing features. 

Click here and try it for free.

Ultimately, the best tool for you will depend on your specific business needs and goals, as well as your budget. Consider the differences outlined in this article, and choose the tool that best meets your needs. 

Wondering how you can start with your marketing automations? Get your free 30-minute consultation here.