“The essence of strategy is choosing not what to do.” — Michael Porter

Every step of a marketing process involves a strategy.

Sales leads will help prevent you from looking for your next customers. A well-strategized sales lead generation campaign will help you get more people into your sales funnel. 

More people = potential increase in revenue. 

So, whether you have an outstanding or average product, your sales lead will decide how you win the business. 

What Is The Formula In Generating More Sales Leads? 

Again, a strategy is a list of what not to do. So, focus solely on these ten things YOU SHOULD DO to generate more sales leads for your business! 

1. Optimize your web pages for conversions 
   
   Letting a visitor leave empty-handed is sad. That’s the same for your websites when visitors go without taking action. Make sure that aside from getting traffic,
   YOU ARE GETTING SALES.
   
   

2. Run a giveaway or contest
   
   You might think, “How can I give out free stuff? I am not yet making enough revenue to give away freebies.”
   
   BUT! Think of it this way.
   
   You can hold out giveaway events or a contest in exchange for something that will generate more leads. For example, you are hosting a social media event announcing that you have a freebie for those who sign up and refer three friends.

   
   In this way, you can get an increase in your social leads in a short period.
   
   

3. Directly engage with leads
   
   For leads, there is nothing more important than feeling valued. Instead of automated messages and replies, they must reach someone from your company, an actual person who can listen to their concerns.
   
   You can directly engage with your leads through live chats, fora, and help centers.
   
   

4. Deploy outbound & inbound marketing
   
   Outbound marketing has non-digital content designed to capture a consumer's attention passively. It could be in the form of mail, magazine ads, billboards, TV ads, etc.
   

   

   
   On the other hand, inbound marketing is in the form of informative digital content targeted at specific audiences, written to help solve consumers’ problems. It comes in interactive forms like social media posts, blogs, reports, webinars, etc.
   
   In simpler terms, outbound marketing is doing promotions offline, while inbound marketing is promoting online.
   
   

5.  Invest in new technology
   
   “Without change, there is no innovation, creativity, or incentive for improvement.” — William Pollard
   
   New technology sets the trend in the market. You should keep an eye on emerging technology and channels to get more leads for your business.
   
   Incorporating technology developments in your business results in a reduction in costs and improved profitability. You can choose what’s best for your business.
   
   

6. Develop & optimize informative content
   
   Instead of focusing on what you offer, create content showcasing how doing business with you will benefit your customer. Create branding in your content and be consistent about it.
   
   Content consistency establishes your credibility, builds trust, and strengthens your reputation. This will increase your online presence and be an asset to your business.
   
   

7. Offer a free software tool on your site
   
   This one is straightforward. Just place something beneficial for your customers on your site and allow them to use it for free.
   
   If you can offer an easy-to-use software tool on your site for free, it will build trust with your audience.
   
   

8. Share videos on YouTube
   
   Be creative with how you produce content, and try building your YouTube presence.
   
   Since the platform enables you to create and maintain your channel where you can share videos regarding particular events, imperative tutorials, and other things, having high-quality content on these things will help your leads get the gist of what you are offering.
   
   This will help you stand out from your competitors and attract more leads to your business.
   
   

9. Interview Influencers
   
   Reach out to influencers your customers respect and interview them for your blog or social channels.
   
   This is also one concept you can do on your YouTube channel.
   The key is to keep it as simple as possible by asking short and sharp questions and then asking them to share the final product.
   
   Getting influencers that your customers already know of will increase your credibility, and you will be able to build trust with your customers.
   
   

10.  Automate you Marketing
    
    Marketing automation can help your business succeed. True, but so can lots of other things. So why use marketing automation? What are the benefits of marketing automation to your business?
    
    Simple. As backed by facts and data from Nucleus Research, marketing automation drives a 14.5% increase in sales productivity and a decrease of 12.2% reduction in marketing overhead costs.
    
    Moreover, with marketing automation, businesses get a significant increase in lead volume by 27%, 28% on campaign deployment, and 20% in lead conversion, which leads to a 25% increase in marketing ROI. 

By sharing these ten secrets to generating more sales leads, building your strategy now will become one step easier.

Keep in mind that the goal is to attract more and more sales leads. Even with the best product in the world, your business will fail if no one knows.

Discover more lead generation tips in this MM episode:

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