[Marketing Chewable] The Free Irresistible Offer

Once we’ve attracted a suspect, the next logical step is to try to convert that person into a prospect. And the way we do that is with a free, irresistible offer. Now, I don’t want you to confuse a free irresistible offer with a free offer. The reason why...

A Critical Update On SSF Method To Grow Your Business

  In our recently published article, we talked about Scott Oldford’s SSF method particularly its mindset pattern: Sidewalk, Slow lane, Fast lane, a concept that helps businesses understand the factors that motivate their target customers to take action.   If you have...

The Anatomy Of A Helpful Article

Bill Gates in January 1996 once said, “Content is King.”   Two decades have passed yet it’s still true to this date.   If you want your business to thrive in this digital era, you should do content marketing. It’s one of the most effective ways to create dramatic...