Let’s be real. Most coaches SUCK at making videos.
They sit there for 20 minutes trying to figure out what to say. They record 47 takes because “um” slipped out. They spend three hours perfecting a 90-second video that gets 12 views.
Sound familiar?
Here’s the thing: Top coaches aren’t smarter than you. They just follow a system.
And today, I’m handing you the exact 4-step formula that Frank Kern (the guy who’s made millions with simple videos) uses to create content that converts.
No fluff. No complicated editing. Just a repeatable process that turns any idea into engaging video content.
Ready? Let’s dive in.
The Problem with “Winging It” on Video
Most coaches approach video creation like they’re giving a TED Talk. They want every word perfect. Every transition smooth. Every pause calculated.
That’s exactly backwards.
Your audience doesn’t want polished perfection. They want authentic connection. They want to feel like you’re talking directly to them, solving their specific problem.
The coaches making serious money with video content? They follow a simple structure every single time. It’s so simple, you can literally write it on a sticky note.
Frank Kern’s Million-Dollar Video Formula
Here’s the formula that’s generated millions in revenue:
Move 1: Say It (Make Your Point)
Move 2: Story It (Share a Supporting Story)
Move 3: Simplify It (Use an Analogy)
Move 4: Sell It (Relevant Call to Action)
That’s it. Four moves. Every video. Every time.
Let me break down exactly why this works and how to use it for your coaching business.
Move 1: Say It (Make Your Point)
Start with the problem or question your audience is wrestling with. Then give them the answer immediately.
Don’t build suspense. Don’t tease the solution. Just solve their problem in the first 30 seconds.
Examples:
- “Struggling to fill your coaching program? Here’s the #1 mistake I see coaches make…”
- “Want to double your rates without losing clients? The secret is changing when you present your price, not the price itself.”
- “Tired of feast-or-famine months? I’m about to show you how to build predictable recurring revenue.”
Notice the pattern? Question → Answer. Problem → Solution.
Your audience’s brain immediately goes: “Oh good, this person actually knows what they’re talking about and isn’t going to waste my time.”
Move 2: Story It (Share a Supporting Story)
Now you back up your point with a story. This is where you build credibility and emotional connection.
But here’s the key: Keep it tight. 60-90 seconds max.
Your story needs three elements:
- Character (you, a client, someone relatable)
- Conflict (the problem they faced)
- Resolution (how your point solved it)
Example story structure: “I had a client, Sarah, who was charging $500 per session. Great coach, amazing results, but she was terrified to raise her rates. She tried everything - better website, fancier credentials, more certifications. Nothing worked. Then I told her to change ONE thing about when she presented her price. Within 30 days, she was charging $2,000 per session and had a waiting list.”
See how that story makes the original point feel real and achievable?
Move 3: Simplify It (Use an Analogy)
This is where most coaches skip ahead to the pitch. Don’t.
Your audience just heard your point and a story. Now they’re thinking: “Okay, that worked for Sarah, but will it work for me?”
An analogy bridges that gap. It takes your specific example and makes it universally applicable.
Continuing our pricing example: “Think about buying a house. When does the realtor tell you the price? After you’ve toured the property, fallen in love with the kitchen, imagined your kids playing in the backyard. They sell you the dream first, then reveal the investment. Coaching works the same way. Show them the transformation, then present the price.”
Now your audience understands the principle behind the tactic. They can apply it to their unique situation.
Move 4: Sell It (Relevant Call to Action)
Every video needs a next step. Not every video needs to pitch your $5,000 program, but every video should move people deeper into your world.
Match your CTA to where they are in your pipeline:
For Contacts (people who don’t know you yet):
- “Want more strategies like this? Hit subscribe.”
- “Drop a comment with your biggest pricing challenge.”
For Subscribers (people following your content):
- “Ready to dive deeper? Download my free Pricing Psychology Toolkit.”
- “If you’re serious about doubling your rates, book a strategy call.”
For Leads (people interested in working with you):
- “This is exactly what we cover in my High-Ticket Coaching Accelerator.”
- “Ready to implement this? Let’s talk about working together.”
The key? One clear action. Don’t give them 17 options. Pick one and make it obvious.
Putting It All Together: A Full Example
Let me show you this formula in action with a complete video script about marketing for coaches:
SAY IT: “Struggling to get consistent clients? The problem isn’t your coaching skills - it’s that you’re marketing like it’s 2015. Here’s what actually works now…”
STORY IT: “I was working with Tom, a leadership coach who was spending 3 hours a day on social media, posting motivational quotes and hoping for the best. Six months, zero clients. Then we shifted his strategy to focus on one thing: solving specific problems for his ideal client. Instead of ‘Monday Motivation,’ he started posting ‘How to Handle Difficult Conversations with Your Team.’ Within 60 days, he had a waitlist.”
SIMPLIFY IT: “Think about Netflix vs. cable TV. Cable gives you 500 channels of random content. Netflix studies exactly what you want to watch and serves it up perfectly. Your marketing should be Netflix, not cable. Laser-focused content for your exact ideal client, not random inspiration for everyone.”
SELL IT: “If you want the exact strategy Tom used to build his waitlist, I’ve put together a free training that walks through the entire system. Link in the comments.”
Total time: 2 minutes, 30 seconds. Preparation time: 5 minutes to write the outline. Value delivered: Massive.
The Perfectionism Trap (And How to Escape It)
Here’s what trips up most coaches: they think every video needs to be a masterpiece.
Wrong.
Your audience would rather watch 10 “good enough” videos that help them than wait for your one “perfect” video that never gets published.
The 80/20 Rule for Video:
- 20% of your effort goes into the content (following the formula)
- 80% of your results come from consistency (publishing regularly)
Stop editing for 3 hours. Stop re-recording because you said “um.” Stop waiting for perfect lighting.
Good enough, published beats perfect, unpublished every single time.
Batch Production: Your New Superpower
Once you understand this formula, you can create weeks of content in a single afternoon.
Here’s my favorite batching strategy:
Step 1: List 10 problems your ideal clients face Step 2: For each problem, write the 4-move outline Step 3: Record all 10 videos in one session Step 4: Schedule them across the next 2-3 weeks
Pro tip: Use your phone. Seriously. The iPhone in your pocket shoots better video than most coaches need. Natural lighting (near a window) + built-in microphone = perfectly acceptable quality.
Why This Formula Works So Well for Coaches
This isn’t just about making videos easier (though it definitely does that). This formula specifically serves the way coaches need to market:
- Authority Building: You solve problems immediately (Move 1)
- Social Proof: Your stories show results (Move 2)
- Education: Analogies help them understand principles (Move 3)
- Pipeline Movement: Clear CTAs advance the relationship (Move 4)
Every video becomes a mini sales presentation that builds trust, demonstrates value, and moves people toward working with you.
Advanced Strategies for Scaling Your Video Funnel
Once you’re consistently creating videos with this formula, it’s time to systematize and scale.
The Miami Marketer Approach:
- Automated Email Sequences: Turn video viewers into email subscribers
- CRM Pipeline Integration: Track which videos convert best
- Retargeting Campaigns: Show specific videos to people based on their behavior
- Conversion Tracking: Know exactly which videos drive actual revenue
This is where most coaches get stuck. They can create great content, but they don’t know how to turn that content into a reliable client acquisition system.
That’s exactly what we specialize in at Miami Marketer.
Your Next Steps
You now have the exact formula that’s generated millions in revenue for coaches just like you.
Here’s what to do right now:
- Pick one problem your ideal clients face
- Write a 4-move outline using the formula
- Record the video (don’t overthink it)
- Publish it and track the response
Then repeat. Weekly. Without fail.
Ready to turn your video content into a client-generating machine?
If you want to see how top coaches are using automated video funnels to create predictable revenue streams, let’s talk. We’ll show you exactly how to set up the systems that turn your great content into consistent high-ticket clients.
Book a discovery call here and let’s build your automated income system together.
Your audience is waiting for your message. Stop perfecting and start publishing.
The formula works. Now it’s time for you to work the formula.