FREE TOOL
What Could One Event
Actually Produce?
Pick a scenario and the math runs itself. Then step through the numbers and watch the result move. This is the arithmetic most organizers never run before they book a room.
Gross revenue, one event
$0
Best case with this same machine: $0
Free, and yours to keep. Run it yourself if you want. Most people who see it ask us to run it with them.
The plan is on its way to your inbox. If it is not there in two minutes, check spam or promotions and drag it into your inbox so the rest arrive. Want it turned into your event? Book a call and we will walk you through the plan and map the whole thing: speakers, agenda, revenue lines, dates.
Book The CallThe goal
This shapes the plan you get: community growth, course sales, or booked calls.
What you sell
The event feeds whatever this is. The plan routes the room straight to your offer.
What attendees buy
Virtual pricing. And the price sets the show-up rate for you, from the industry standard: 80 to 90 percent attend when they paid, 40 to 50 when the ticket is free. The math applies it automatically.
Counted at half of your registrants buying it after the event. Keep it under the ticket price or you are teaching people not to show up live.
The room
One speaker, one talk.
Every speaker promotes to their own list. This is the number that makes a conference work.
This is what tells you how much traffic you have to send.
Registering is not attending. Paid in-person runs high, free virtual runs low.
Booths
Booths sell from the room itself: about 1 in 20 registrants runs a business that takes a booth, and some upgrade. The standard attach rates price it for you.
This tells you how big the vendor list has to be before you start asking.
The room is your pipeline
A slice of every room becomes clients. Set what one is worth and watch what the event is really for.
Not everybody in the room is your buyer. This is the honest slice that is.
They paid to be there, they sat through your talk, and they already know what you do. This is the warmest audience you will ever pitch.
First year value, not the first invoice. Set it to zero if you would rather not count it at all.
Speed networking, free with the ticket
Three minute rotations, and it is never a separate charge. You cannot cap how many people somebody meets, but you control who they get matched with, and that is the whole game: put buyers in front of sellers on purpose and the room turns into deals instead of small talk. Thirty to ninety a day is realistic.
The attendee funnel
The vendor funnel
Your own pipeline
This counts zero sponsorship dollars and zero ticket sales for next year's event. Those are real lines and they are not in this number, which is why it is conservative on purpose.