Walkin' The Walk...
My hobby officially became serious business in 2003. Since then I've created tons of campaigns. I also took the time out to earn certifications and continue training.
Certified Customer Acquisition Specialist
Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank.
Certified Ecommerce Marketing Specialist
Ecommerce Marketing Specialists are uniquely qualified to help businesses optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation, this masterclass contains everything needed to compete in today’s e-commerce landscape.
Certified Search Marketing Specialist
Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.
Certified Analytics & Data Specialist
Certified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches.
Certified Email Marketing Specialist
Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers…they know how to craft email campaigns that get delivered, get opened, and more.
Certified Social & Community Specialist
Social & Community Managers are uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter, Pinterest, LinkedIn and YouTube. In short, a certified Social & Community Manager is capable of leveraging all four stages of social media success: Social Listening, Social Influencing, Social Networking and Social Selling.
Certified Optimization & Testing Specialist
Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.
Certified Customer Value Optimization Specialist
Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a “conversion funnel” that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of “funnel” for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the “leaks” and deliver a truly OPTIMIZED conversion strategy.
Certified Content Marketing Specialist
Able to Create and curate content that generates free traffic and leads while simultaneously building brand authority
Masters of Business Administration
In this ACBSP-accredited MBA program, Carlos has proven to have managerial skills as a business leader. He has also demonstrated proficiency in Strategies for business growth, Organizational problem-solving and Analytical decision-making.
Bachelors of Science - Business Communication
Carlos has earned an accredited bachelors degree (ACBSP) in business communication. He has demonstrated the ability to communicate with colleagues, management, vendors, the public or the media. He has developed the ability to successfully exchange ideas and information across a variety of channels and audiences. He has learned the skills to better understand and connect with others.