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Blog
February
07
2019
Facebook Ads Statistics To Revamp Your Marketing Strategy This 2019

Facebook Ads Statistics To Consider This 2019 [Infographic]

By LJ Diaz 4

With the popularity of Facebook not only for social media interactions but also as a good marketing tool for business, it’s safe to say that your prospective buyers, as well as your competitors, are using the platform.

Facebook has been one of the best tools for getting website traffic, branding, lead generation, and everything that will help your business grow. Without a doubt, Facebook Ads is one that you can rely on when talked about the top trends in marketing.

But before you see yourself successful in this kind of marketing strategy, you should know first the ins and outs of Facebook Ads. In this article, we compiled the statistics that you need to consider before integrating it into your current marketing strategies.

General Facebook Stats

1. Facebook (social) remains the top social platform and the third most-visited website in the world, ranking next to YouTube (video) and Google (search), the second and the first most-visited, respectively.

We Are Social Special Reports

2. Facebook reaches an average of 8 billion daily video views.

TechCrunch

3. Facebook management has already removed 583 million fake accounts and took down 837 million pieces of spam in the first quarter of 2018

Facebook Newsroom

4. Facebook supports over 70 languages in the world making brands to reach a significant number of global audience.

Facebook for Developers

5. 1.1 billion users of Facebook can speak and understand English.

We Are Social Special Reports

Facebook Usage Stats

1. Facebook has 1.52 billion active users on a daily basis as recorded in December 2018 and has an average of 2.32 billion active users every month.

Facebook Newsroom

2. 68% of adults in the US alone use Facebook as their top social media platform. Only a small share of the American population use other social sites such as Instagram, LinkedIn, Twitter, and Pinterest

Pew Research Center

3. There are more than 80 million small businesses that use Facebook business pages as of August 2018.

Facebook Newsroom

4. 62% of social logins are made using Facebook by consumers who sign into different brands and companies websites and apps.

Ad Age

5. Facebook Lite which is intended for users with slow internet connections has now over 1 billion downloads, a broader opportunity to reach countries with weak connections.

G2 Crowd Learning Hub

6. Facebook users spend at least 20 minutes on the platform commenting, reacting, and, browsing status updates.

Business Insider

7. Americans spend 22% of their internet time on Facebook using their mobile device which is 100% higher than the combined time being consumed on YouTube and Google.

Economist

8. Facebook is the preferred social media platform for news for 43% of Americans.

Pew Research Center

9. 400 new users are signing up on Facebook in 60 seconds.

Smart Insights

10. Every user is visiting its Facebook account at least 8 times daily.

Smart Insights


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Facebook Ads Stats

1. Marketers can potentially reach 2 billion people using Facebook Ads compared to 844 million people in Instagram.

We Are Social Special Reports

2. A Facebook user clicks on 8 ads each month.

We Are Social Special Reports

3. The legal industry has the highest click-through rate (CTR) on Facebook with 1.61% while the lowest is the employment and job training industry with 0.47% CTR.

WordStream

4. 93% of marketers utilize Facebook Ads for the regular promotion of their businesses (which is roughly 3 million businesses that use Facebook to market their business.)

Social Media Examiner Report

5. 70% of businesses that use Facebook Ads are outside of the United States.

Facebook Business

6. 75-90% of Facebook Ads good performance and effectivity is being accounted to high-quality images.

Consumer Acquisition

7. The ideal and the most effective facebook ad title is only FOUR WORDS in length with 15 WORDS for the link description.

Smart Insights

8. 26% of people who clicked the ads they saw have ended to making a purchase.

Sparkcentral

9. Finance and insurance industry has the highest cost per click (CPC) on Facebook with $3.77 while the lowest is the apparel industry with $0.45 CPC.

WordStream

10. The average CPC for Facebook Ads is $1.72 and the average CTR is 0.9%.

WordStream

11. 47% of the total Facebook Video Ad campaign value happens in the first 3 seconds.

Facebook Business

12. A CTA button on the ads can lift CTR by at least 2.85 times with Shop Now as the most popular CTA and Learn More as the top CTR performer.

AdRoll Group Reports, 2014

13. DOWNLOAD is the best CTA for Facebook Ads that generate more leads and conversions when experimented with three other CTAs: Learn More, Sign Up, and the no button version.

AdEspresso by Hootsuite


Facebook Ads

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author: LJ Diaz