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Blog
February
13
2019
Instagram Marketing

The Power of Instagram on Sales

By LJ Diaz 0

Business owners and marketers will never stop finding a way on how to boost their marketing strategy. It’s imperative for us, agree?

Are you currently using Facebook Ads?

That’s great! You are one step closer to success.

And if you’re wondering if Instagram can help you get closer to winning high conversion rates, definitely, it is!

Well, the Instagram statistics and quotes that we compiled from the Instagram experts below will show you the real score of Instagram in the world of business marketing.

Don’t forget to DOWNLOAD OUR FREE CHECKLIST: The Essential Guide to Getting Buyers from Instagram.

Instagram Stats

1. There are over 1 billion monthly active users

Although Facebook remains the top social media platform for most people with 2.32 billion active users per month, we can’t underestimate the 1 billion monthly active users of Instagram as of June 2018.

2. 500 million daily active users

The platform has 500 million active users daily as of June 2018 and keeps climbing. That’s 350 million users more than the total number of users in January 2017.

3. Open for advertisement since 2015

Instagram has first opened its platform for advertisement in 2013 only for selected brands. But since 2015, almost all industries can utilize the power of Instagram to advertise their goods and products.

4. Making sales with Instagram Stories

Since August 2016, Instagram allowed IG users to upload photos and videos with additional ability to add more info that expires within 24 hours. It has been found to be more engaging.

5. Availability of Instagram TV

Instagram encourages users to share videos with valuable info that made them released an app called Instagram TV or IGTV. This app supports longer videos.

6. 70.7% of U.S. companies use Instagram

Since the time Instagram has allowed advertising, businesses have started to maximize the power of the platform for marketing purposes. In fact, from 2013-2017, the record shows that 70.7% of US businesses with 100+ employees have used Instagram as part of their marketing strategy.

7. 25 million+ businesses

Instagram announces that there are over 25 million business profiles created on the platform worldwide.

8. 2 million+ advertisers worldwide

The Instagram record shows 2 million marketers create stories to advertise and drive engagements.

9. 60% of Instagrammers

About 60% of people on Instagram say that they find new products being sold on the platform making this a great opportunity for B2C companies to connect.

10. 200 million+ business profile visit

One-fifth of the total Instagram population visit at least one business profile each day.

11. One-third of total stories

Instagram reveals that one-third of the most viewed stories are coming from business profiles.

12. 75% of Instagrammers are being converted

Due to the availability of Instagram stories, a lot of users are taking action after they saw a brand’s post.

13. 80% of Instagrammers follow businesses

Statistics from Instagram itself shows 80% of total accounts is following at least one brand on Instagram.

Now that you’ve got the stats that you should consider to getting on the platform, it’s time to make a strategy that will get you buyers from Instagram.


THE ESSENTIAL GUIDE TO GETTING BUYERS FROM INSTAGRAM


What do Social Media Experts say about Instagram Marketing?

1. Maximize the Use of Hashtags

Content courtesy of Social Insider

2. The Power of Instagram Stories

Content courtesy of Social Insider

3. Interactive Content Creation

Content courtesy of Social Insider

4. Marketing on Instagram TV

Content courtesy of Social Insider

5. Instagram Video Marketing

Content courtesy of Social Insider

6. The Big Role of Instagram’s Shopping Features

Content courtesy of Social Insider

Read more about the other experts’ insights on Instagram marketing this 2019. Visit Social Insider’s blog here.


THE ESSENTIAL GUIDE TO GETTING BUYERS FROM INSTAGRAM


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author: LJ Diaz

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