Once we’ve attracted a suspect, the next logical step is to try to convert that person into a prospect.
And the way we do that is with a free, irresistible offer.
Now, I don’t want you to confuse a free irresistible offer with a free offer.
The reason why it can be easily confused is that you can use an ebook, a guide, a checklist.
The purpose of this tangible is to start exposing specific solutions.
Marketers, whenever we discover something, we use it, and then we abuse it until we basically ruin it.
So we’ve ruined the whole ebook.
Put your email address in here to get the ebook.
Now people have caught on that if you put in your email, you’re probably going to get a bunch of spam.
So now that’s where the free irresistible offer comes in.
Now you’re probably wondering, “How do I know if it’s irresistible?”
Well, if you can answer yes to this next question, then you have yourself a free irresistible offer, and the question is…
“If I were to put a price on this, what’s someone pay me for it?”
If the answer is yes, then you have yourself a free irresistible offer.