It’s Carlos your Miami Marketer. Here’s your 60-second chewable.
So we’ve already discussed the different stages that every customer has to go through.
But how do we move them from stage to stage in a way where they never feel like they’re being sold to?
And I call that the NATURAL DISCOVERY PROCESS.
What I’m about to show you right now is how it all breaks down.
So remember, there are suspects, prospects, leads, potential buyers, buyers, repeat buyers and fans, right?
Now, how do we move them from stage to stage?
Well, the first one is called LURE, we’ve tracked our suspects;
The FREE IRRESISTIBLE OFFER for the prospects;
FOOT IN THE DOOR OFFER for the leads;
Our GATEWAY OFFER for the profit of potential buyers;
And we have our, uh, MAIN OFFER for our buyers;
We have our PROFIT BOOSTER for our repeat buyers;
And then we have a REFERRAL/LOYALTY PROGRAM for our fans.
So that’s how you move someone from stage to stage in a way where they never feel like they’re being sold to, but they feel like they’re constantly discovering something new.
And you see how EXCITED they get as they move up.