Find someone that’s having the success that you want, and then do the same thing. Well, Amazon’s probably the worst company you could try to copy and the reason why.
Welcome to the Growth Hacking Secrets show with Carlos Vasquez, where we share actionable strategies and tactics to grow businesses no matter what industry you’re in. Now, your host Carlos A. Vasquez.
And welcome to another great episode of Growth Hacking Secrets. I’m your host Carlos A. Vasquez, and today we’re going to be talking about funnels. Now, first of all, I want to say thank you so much for taking the time to listen to this episode because I know you have a ton of options out there and I’m grateful that you’re going to spend these next few minutes with me. So my promise to you is to make this episode and every episode moving forward, valuable so that way you don’t waste your time listening to a bunch of stuff that doesn’t matter.
Now, this episode, whether you built funnels, you know funnels, or you’re brand new to funnels, I encourage you to listen to this because this will help you understand what you’re missing or this could help you frame your conversation whenever you’re talking to someone about funnels. Or if you’re going to teach someone about funnels, this is just another way to explain it to other people.
So this episode is designed for everyone no matter what level you are. So before I start with the definition or the explanation of funnels, I want to give you an example of why funnels are important, okay? So the first thing I want you to do is I want you to imagine Amazon’s website. I’m going to kind of walk you through the process.
If you go to Amazon.com, Amazon is a multi-trillion dollar company, alright? This company generates millions of dollars a day. So you know how you’ve heard the term before, you got a copy, someone, find someone that’s having the success that you want, and then do the same thing? Well, Amazon’s probably the worst company you could try to copy. And the reason why is because they are the exception.
They are an anomaly. You don’t want to copy them because if you go to Amazon’s website, you’re going to have a ton of options. There are categories and products, and if you’ve recently browsed the site, you’re going to see the products you’ve viewed. Then you’re going to see stuff that other people have bought related to another product you’ve previously purchased. Then you get to look at more products if you keep scrolling.
Jeff Bezos, the CEO, and founder of Amazon, if you don’t make a purchase, he doesn’t care. He’s still going to make his millions of dollars somehow, some way. Alright? So you don’t want to copy him. His website is so full of distractions that they are the worst example for you to copy when it comes to creating a site, right? We, the little guys, we don’t have the luxury that Jeff Bezos and Amazon has.
We have to maximize off of every visitor that comes to our page, and that’s where funnels come in. Funnels. It’s Kinda like horses. When you are riding a horse, you’ll notice that they have blinders on, right next to their eyes. And the reason why they have blinders is that you don’t want that horse to be distracted or get startled or scared because they saw somebody to their right or their left. We put blinders on them because we want to help them move forward and focus on looking forward.
And funnels are mostly the same thing, but instead of it being for horses, it’s like putting blinders on a human. Funnels allow us to help every visitor focus on a specific objective so we can complete that objective. For example, if we aim to generate a list of emails of prospects, then we want to build what’s called an email list building funnel or a prospect generation funnel.
The names vary, but the objective remains very similar. So for example, a typical prospect generation funnel consists of three pages, one the landing page where it captures information that’s like the optin page. This is where people opt-in. The second page is a thank you page. This page usually tells the person, check your inbox, and the third page is typically the download page where they access whatever they wanted to download. So if you’ve heard the previous episodes, this is the page where someone would typically access the free irresistible offer.
Okay, so now let’s talk about the conversion rates. So now that we know that the prospect generation funnel has typically three pages, I want to explain to you why they’re called funnels. So funnels, if you imagine an actual funnel, it’s like a triangle, right? You’ll notice that it gets wide at the top and then in narrowly it gets more narrower at the bottom.
So a funnel, when we’re talking about digital marketing or marketing in general, normally let’s say an example would be if you have 100 people landing on the optin page, then 50 people land on the thank you page. That means you have a 50 percent conversion rates for that prospect generation funnel. And by the way, that’s an excellent conversion rate if it was cold traffic, excellent conversion rate.
Now for everyone that lands on that landing page, there’s going to be even less that will land on the download page, so that’s probably going to be maybe 25 people. So 100 is the top. And then you have 50 people on the thank you page. So that means you have a 50 percent conversion rates of your optins, and then of that, 25 people land on your download page. That means that you have a 50 percent conversion as well for people who land on the download page.
Now every funnel usually consists of three primary components, 1. the pages, 2. the emails and automations, and 3. some type of traffic. So if you want to increase your chances of completing a specific objective, then you always want to consider creating specific funnels. You don’t want to send people straight to your website if you’re trying to generate more prospects because that website most likely is going to be tailored for someone that already knows you. So it’s going to talk about your homepage, about you, contact us, portfolio, services.
People don’t usually come to that page to give you their information. They’re coming here because they’ve heard about you or something triggered them to visit your page, so they’re not as cold, but if your goal is to generate some type of prospect, you don’t want to send them to that page. You want to send them to a specific funnel so that way you can capture that person’s information and then it leads you to be able to generate them to move to another step.
Okay, so you have prospect generation funnels. You have webinar funnels, you’ve got sales funnels, you’ve got membership funnels, you’ve got all kinds of funnels, but those are your typical funnel types that you in the building and you can stack funnels within a funnel. So let’s say the best way to put it, you can stack funnel pages within a funnel, so that way you can have an entire campaign.
For example, if your overall objective is to get more people on your calendar, you’re going to need an appointment generation funnel. Now, everyone that signs up on your schedule, it’s not likely for you to generate an appointment for someone that’s been cold, so you need to warm them up. So usually before the appointment funnel, there’s some type of webinar funnel, and a webinar funnel is a registration page, a thank you page that confirms their registration, and then there’s the actual webinar broadcast page. So that way they can watch their webinar.
So the webinar usually educates that person and then it has a pitch at the end that says, if you want to do this, let’s schedule a time to talk about whatever. So that webinar funnel generates those leads for you. It warms up those prospects to become leads. The ones on your calendar are now called leads. Now, before they get on your webinar, you need to generate the prospect.
So that’s where the email capture funnel comes in, or the prospect generation funnel comes in. That prospect generation funnel, usually, is meant to give away a free irresistible offer. All they have to do is tell you what email address to send it to. So that’s a funnel stack to generate appointments, but it’s stacked with three sub funnels because they all have a specific purpose depending on the stage that they’re at. So those funnels are delivering something from the natural sales process and presenting it to the people, based off of the stage that they’re at.
So if you have any questions about funnels or you want to learn more about funnels, make sure to visit miamimarketer.com/growth. I put together a checklist of everything you need to know about funnels so that way you know how to apply it to your business no matter what industry that you’re in. So go ahead and visit miamimarketer.com/growth.
Also, join the community because I will go ahead and share my views and my tips and tactics about funnels and you can go ahead and ask any question that you want, and I’ll try to point you in the right direction. And if I can’t even point you in the right direction, someone else will. So thank you so much for listening to this episode, and I’m looking forward to having you listen to the next one. Talk to you soon. Bye.
Thanks for listening to the Growth Hacking Secrets show with Carlos A. Vasquez. Want to join the exclusive growth hacking community? Of course, you do! Make sure to visit us at miamimarketer.com/ growth for more info. See you soon.