Whether email marketing is a priority for your business or not, sure, you need to build and grow your email list.
Because when done right, it can significantly help you acquire a number of customers and retain them as fans. Do it wrong then it will surely give you tons of work.
So to ensure a massive impact on the success of your marketing campaign, you should choose the right email marketing service and this can be your edge against your competitors.
Are you looking for the best email marketing tool that you can effectively use this year?
Justin Brown of Primal Video has an excellent review of the best email marketing services that you want to consider to use this 2019. Check it out below.
MailChimp is easy to use making it one of the most popular email automation software for small businesses to large enterprises today. It contains myriad of optimized templates that will fit on all screen sizes.
It will also save you from hiring a design team unless you’re not contented with the templates available.
But one of the cons for this tool is the changes in their user-friendly interface whenever there’s an update, and that’s quite a problem.
Aweber is one of the best automation software. It can produce a professional output and setup a number of sales funnel to turn your prospects to clients and nurture them.
What most clients like about Aweber is the easy to build campaigns and schedule deliveries. However, if you will consider using this, you should be aware that as your list grows, the cost also increases. This should not be a problem with those businesses who gain good ROIs but may not be for those who don’t.
Also, there are some complaints about the continuous charge on unsubscriptions being considered counted on the list.
You can read more about these features in this article.
Related article: HOW TO DECIDE ON THE RIGHT FUNNEL AND MARKETING AUTOMATION SOFTWARE
A lot of businesses is pleased with the power of InfusionSoft when it comes to marketing automation. It has been the defacto standard for marketing automation that it is sometimes being compared to CRM systems like Salesforce and its rival in automation services, Aweber.
If you’re a business earning at least $150,000 annually, this may be a good option but not for startups and small businesses.
Primal Video was able to use InfusionSoft for some time. However, they found it not suitable for them as it requires complex works in setting up tags, but it complicates their work even more on managing the software. Plus, it’s an expensive software that will charge you $199/month to $379/month.
The software’s price may be ludicrous and may be complicated, but there are lots of valuable features that you can read here.
GetResponse has a lot of rooms to customize everything in your email marketing campaign.
You can even use their landing page builder without having to create another website. You’ll love its ease of use that’s suitable for beginners and startups and the quick creation of large emails backlog.
Some of the complaints regarding this tool are the cheesy, not well-designed templates, user-interface, and the customer support’s response time.
#6 Constant Contact
Constant Contact is a great marketing service that fits most small to medium businesses. It’s also great that you can avoid duplication of an email address on your list because Constant Contact is automatically merging duplicate contacts. Plus, there’s no limit in the number of emails that you can send monthly.
But while this software is easy to use with editable templates and segmentation features, users occasionally experience some glitch such as missing images, changes in font style and sizes, and even on email structure. It’s just a minor issue anyway.
Overall, its functionality and deliverability are way better than any other email marketing services.
Sendy is a self-hosted email marketing solution. It offers a service to send email newsletters to our subscribers by using our own servers. This way, we can have full control of our list.
One of the good things about Sendy is their complaints, spam, and bounce handlings. It primarily works with Amazon SES and with their protocol notification method, you can maintain a good email list.
For more pros and cons of Sendy, you can read it here.
Top 2 Recommendations
But what is one of the critical factors in recommending ActiveCampaign and ConvertKit?
Of course, who doesn’t like great support? Email marketing software isn’t that easy as you think if something goes wrong managing it.
As what our automation software expert in MiamiMarketer Jamil Akkad says, email marketing is more dangerous than creating a landing page. In landing pages, if you screwed it up, you can quickly fix it.
But if the error was made to emails and you sent it out to hundreds or thousands of your subscribers, this will be a huge problem for you.
With great support, you can confidently handle the use of their services, and it’s a massive plus for marketers and businesses to purchase such services.
Alright, so for the reviews on ActiveCampaign and ConvertKit, let’s watch the video from Primal Video below.
If you want information on how to develop a rapid action plan for growing your business