What is authority?
It is being the name everyone in your industry already knows. The one who gets referenced, quoted, and invited. The one whose event everyone else asks to speak at.
One live event at a time. Virtual conferences and in-person rooms where you bring your most respected peers together, give your audience a day they actually remember, and walk away as the name everyone associates with it.
You shape the agenda, bring the speakers, and host. My team runs the machine behind it: the platform, the production, the promotion, and the follow-up.
Build the event for the people in the room. The authority follows.
START HERE
It is being the name everyone in your industry already knows. The one who gets referenced, quoted, and invited. The one whose event everyone else asks to speak at.
The slow way: years of content, hoping the algorithm is kind. The invisible way: systems nobody sees. Or the fast way: one day, one stage, your name at the top of it, and a lineup of respected peers standing on it because you asked.
I make you the authority. I do not teach it. I do not coach it. My team builds the event that installs it, the community that keeps it, and the engine that gets you paid for it.
THE SEQUENCE
I build courses. I build communities. I build funnels, podcasts, and software. And I always start with the live event, because it is the only one that works without the others.
A course with no audience is a file on a hard drive. A community with no injection is a ghost town. A podcast with no back end is a hobby. A live event brings a community together in a single day, and feeds every other thing you will ever build.
A flagship conference with your name on it, bringing your peers and their communities together in one room around you.
The audience the event built now lives somewhere you own, active between editions.
Courses, coaching, services, or a calendar full of booked appointments, sold to a room that already trusts you.
Not a menu. An order of operations.
THE MACHINE
The event platform and production. The website. The ticket funnel, the replay funnel, the sponsorship funnel. Every email campaign. The speaker portal where your speakers manage themselves, with done-for-them promotion kits so their invites take ten minutes. Every session recorded, edited, and hosted. The expo. The contest. The follow-up that turns your new list into booked calls on your calendar.
Your part is the part only you can do: shape the agenda with me, find and invite your speakers, and host the event. My team handles the build and the production around it.
PROOF
The flagship
25 speakers across five themed tracks. Live breakout rooms, speed networking, a full expo. Every speaker managed their own bio, slides, and promo kit in the portal, and my team built and ran every other piece: the site, the funnels, the emails, the production, the follow-up.
See the conferenceOur own structured networking events and the community behind them, running on the same machine. Live rooms, matched conversations, and a follow-up engine that turns introductions into deals.
See Speed NetworkersDifferent events, same machine. Reported numbers, not all from one room.
Five conferences, five industries, one machine behind all of them.
Also in the shop: Referral Motion, our app for building a give-first referral rhythm you can run and measure. Private beta open.
Their name on the front, our engines in the back. Six properties we own and run with our own money, plus the brands that bring my team in to run the machine behind their growth. See the full portfolio
Merchant acquisition, partner onboarding and local business funnels for the payments brand.
Fan capture, event activation and monetization for the DJ and entertainment brand.
Growth systems for a prop-trading media brand built around education, free tools and trader stories.
Trading education funnels, events, paid acquisition and offer development.
THE MACHINE, VOUCHED FOR
Campaigns, funnels, and revenue systems my team built for them. The same machine that now runs under every event.
Jodie
John
Rebecca
THE DEAL
This is a partnership, not a retainer. My team shares in what the event earns, and your own programs, services, and backend sales stay yours. We win when your event works, and not before.
If the first edition needs more runway, we keep building with you. I walk through the exact terms on a call, once we both know your event is a fit.
And while we are partners, I will not build a competing flagship event for your niche in your market.
One flagship event per niche, per market.
FAQ
Your whole lineup does, together. When ten speakers each invite twenty people from their community, that is 200 registrations before you send a single email. Twenty-five is 500. Everyone who shares the stage grows the room, and everyone benefits from it.
Your part is shaping the agenda, finding and inviting your speakers, and hosting. My team builds and runs the platform, production, promotion, and follow-up.
Then we keep building with you. First editions are where the room gets proven, and the partnership is designed to carry you into the next one. We cover the specifics on a call.
We build those too. Right after the event, because the event is what gives your course an audience to sell to and fills your community on day one instead of month twelve. Order of operations.
Then the event feeds your calendar instead. We build the outreach and email campaigns that turn the audience your event created into booked appointments with you. Same machine, different destination: some partners leave with a community, some leave with a calendar full of buyers.
Probably, and plenty of them are great. That is proof the room works. But those events are built around a topic. Yours is built around your perspective, with your name on the banner and respected peers sharing your stage. There is room in every industry for a gathering only you could host.
FREE TOOL
Pick a scenario and the math runs itself. Then step through the numbers and watch the result move. This is the arithmetic most organizers never run before they book a room.
Gross revenue, one event
$0
Best case with this same machine: $0
Free, and yours to keep. Run it yourself if you want. Most people who see it ask us to run it with them.
The plan is on its way to your inbox. If it is not there in two minutes, check spam or promotions and drag it into your inbox so the rest arrive. Want it turned into your event? Book a call and we will walk you through the plan and map the whole thing: speakers, agenda, revenue lines, dates.
Book The CallThe goal
This shapes the plan you get: community growth, course sales, or booked calls.
What you sell
The event feeds whatever this is. The plan routes the room straight to your offer.
What attendees buy
Virtual pricing. And the price sets the show-up rate for you, from the industry standard: 80 to 90 percent attend when they paid, 40 to 50 when the ticket is free. The math applies it automatically.
Counted at half of your registrants buying it after the event. Keep it under the ticket price or you are teaching people not to show up live.
The room
One speaker, one talk.
Every speaker promotes to their own list. This is the number that makes a conference work.
This is what tells you how much traffic you have to send.
Registering is not attending. Paid in-person runs high, free virtual runs low.
Booths
Booths sell from the room itself: about 1 in 20 registrants runs a business that takes a booth, and some upgrade. The standard attach rates price it for you.
This tells you how big the vendor list has to be before you start asking.
The room is your pipeline
A slice of every room becomes clients. Set what one is worth and watch what the event is really for.
Not everybody in the room is your buyer. This is the honest slice that is.
They paid to be there, they sat through your talk, and they already know what you do. This is the warmest audience you will ever pitch.
First year value, not the first invoice. Set it to zero if you would rather not count it at all.
Speed networking, free with the ticket
Three minute rotations, and it is never a separate charge. You cannot cap how many people somebody meets, but you control who they get matched with, and that is the whole game: put buyers in front of sellers on purpose and the room turns into deals instead of small talk. Thirty to ninety a day is realistic.
The attendee funnel
The vendor funnel
Your own pipeline
This counts zero sponsorship dollars and zero ticket sales for next year's event. Those are real lines and they are not in this number, which is why it is conservative on purpose.
Founder
US Marine Combat Veteran // The Live Events Guy // Since 2003
Twenty-three years building the machine. Now it has a stage.
I started in radio in 2003, building the funnels and campaigns behind the shows, including one that turned a prank call to Fidel Castro into a 250,000-subscriber list. I am a US Marine Corps combat veteran and a former Marine recruiter, which is where I learned that conversations, not content, move people to action.
For two decades I built revenue engines behind other people's brands: funnels, CRMs, automations, the plumbing that turns attention into money. Then I started putting that machine underneath live events, and watched one day on a stage do what a year of content could not: make someone THE name in their room.
That is what I do now. The framework is called G.E.A.R. The method is called the Conference Revenue Engine. And the result has one name: authority. Yours.
See What My Event Could MakeStart with the numbers. Two minutes in the calculator and the plan for your event lands in your inbox: speakers, agenda, revenue lines, and the build order to hit them.
Show Me What My Event Could MakeTwo minutes. Your numbers, not ours. The plan lands in your inbox.