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Podcast Guest One Sheet

Carlos A. Vazquez

US Marine combat veteran. Creator of the G.E.A.R. Method. Turning audiences into revenue since 2003.

Founder, Miami MarketerMiami, FL · ET Bilingual: English / SpanishVideo or audioRiverside · StreamYard · Zoom

Read this on air

Copy and paste. Written to be said out loud, not read silently.

15-second intro

My guest today is Carlos A. Vazquez. He's a Marine Corps combat veteran who's been turning audiences into revenue since 2003, when a prank call to Fidel Castro accidentally got him a two hundred and fifty thousand person email list. Today he builds revenue engines for experts who have an audience and no idea how to turn it into money.

45-second intro

My guest today is Carlos A. Vazquez, founder of Miami Marketer. Carlos is a US Marine Corps combat veteran and former recruiter who started in radio in 2003, where a prank call to Fidel Castro turned into his first funnel and an email list of over two hundred and fifty thousand people. Since then he's run campaigns for Carnival, Live Nation, iHeartRadio, Pepsi, and Disney, and he created the G.E.A.R. Method, a framework for turning attention into revenue. He also builds and owns his own businesses, including a free divorce calculator that runs in all fifty states. He's here to talk about why most experts have an audience and still can't pay themselves.

One-line bio for your show notes

Carlos A. Vazquez is a Marine Corps combat veteran and the founder of Miami Marketer, where he builds revenue engines for experts who already have an audience.

Promo copy for your audience

New episode: Carlos A. Vazquez builds revenue engines. He started in 2003 with a prank call that accidentally got him a 250,000 person email list. We get into why having an audience and having a business are two completely different things, and what actually sits between them.

Topics and questions to ask me

Pick a lane. These are written so you can read them straight off the page.

1. Attention is not a business

Why experts with big followings still have bad months.

  1. What's the difference between having an audience and having a business?
  2. You say a campaign is something you run and an engine is something that runs. Explain that.
  3. What's the first thing leaking money in most expert businesses?
  4. If somebody stopped working for thirty days, what should still be happening?
  5. What's the cheapest fix most people never make?

2. Build tools, not ebooks

The screwdriver principle. His most contrarian take.

  1. You told someone that no matter what year it is, somebody is still buying a screwdriver. What did you mean?
  2. Why do you think free tools beat free guides?
  3. Walk me through the divorce calculator you built. Why does that work?
  4. What makes a tool worth building versus a waste of three months?
  5. Could a solo consultant actually build one of these now?

3. AI in plain English

No hype, no doom. What it actually replaces.

  1. What can AI genuinely do for a small business owner today?
  2. You've said AI should make you faster, not replace you. Where's the line?
  3. Everyone's using the same tools now. How does anybody stand out?
  4. What do you build in a weekend now that used to take months?
  5. What's the biggest mistake you see people make with it?

4. What the Marine Corps teaches you about selling

The personal one. Good for shows that want story over tactics.

  1. You were a Marine Corps recruiter. What does that teach you that a sales course can't?
  2. Nobody wakes up wanting to be a Marine. So how do you have that conversation?
  3. You made sergeant in three years after everyone said you'd wash out. What changed?
  4. Your oldest son enlisted. What was that like?
  5. How does discipline show up in how you run a business now?

5. Building businesses you don't front

For entrepreneurship and partnership shows.

  1. You partner with experts instead of building your own personal brand. Why?
  2. How does a revenue share deal actually work, and who should never do one?
  3. What do you look for before you'll partner with somebody?
  4. What's it like being the person behind the person?
  5. What have you learned building businesses in industries you're not the expert in?

6. The single dad who built the tool he needed

The personal one. He is open about this. Let him set the depth.

  1. Self Help Divorce started as something personal. What happened?
  2. You were a single dad working through child support and parenting plans. What was that actually like?
  3. What does the family law system get wrong about fathers?
  4. You were figuring all of it out with no roadmap. What did you wish existed back then?
  5. Is that literally what you built? Walk me through it.
  6. You talk about advocating for the underdog. Where does that come from?

Stories he tells well

If the conversation stalls, pull one of these.

The Fidel Castro call

2003, Miami radio. The morning show prank called Hugo Chavez, then used that audio to prank Fidel Castro. Castro called them a name on tape. Carlos bought the domain, gated the audio behind an email form, and walked away with 250,000 subscribers. Before anyone called it a funnel.

The COVID summit

A million dollars of food festival tickets refunded overnight in March 2020. Instead of waiting it out he built a virtual COVID Recovery Summit: 500 businesses, 25 speakers across finance, legal, sales and banking.

The underdog thread

Skinniest kid, class clown, everyone said he would wash out of the Marines. Sergeant in three years. Years later, a single father working out child support and parenting plans in a system that assumes dads are the ones being handled. Both times the answer was the same: build the thing that should have existed.

The weekend build

Free statutory calculators for divorce, injury, work injury and Medicaid planning. All fifty states, every county, laws pulled live. Built across one weekend with AI writing alongside him.

Lines that land

"A campaign is something you run. An engine is something that runs."
"It's not what you know, and it's not who you know. It's who remembers you."
"I don't use automation to replace the human touch. I use it to help you prioritize which humans to really connect with."
"I build the plane in flight."
"You don't have an audience problem. You have a plumbing problem."

Logistics, so you don't have to ask

Where to send people

Preferred call to action: send them to miamimarketer.com. One destination, not three.

Headshots, logos and episode artwork on request. Reply to the booking email and I'll send a folder within the hour.

Carlos A. Vazquez · miamimarketer.com · Press kit · carlos@miamimarketer.com